vishwaa joshi’s creative universe

Vishwaa Joshi has redefined the art of storytelling through fashion and comedy on India’s digital stage. Known for beloved characters like “Gujju Mom” and “Chapli,” she transforms her wardrobe into a vibrant toolkit, using costumes to breathe life into her narratives. For Vishwaa, fashion isn’t just about looking good—it’s a language that conveys personality, humor, and cultural nuances.

Her approach is immersive: dressing as her characters helps her embody their essence, making them instantly relatable to millions. From the traditional suit and dupatta of “Gujju Mom” to the everyday girl-next-door vibe of “Chapli,” each outfit is carefully chosen to connect with audiences who see reflections of their own lives and families. Offscreen, Vishwaa’s style is refreshingly authentic and comfort-driven, favoring oversized shirts and cozy wear, a contrast that adds to the charm of her on-screen personas. She draws inspiration from Bollywood icons like Anushka Sharma and Kareena Kapoor, yet remains fiercely committed to staying true to herself amidst the fast-changing trends of social media.

Her philosophy? Fashion should make you feel confident and comfortable—“If it doesn’t feel like you, it’s not for you.” And like her comedy, her style is uniquely personal, sometimes understood only by herself, which she embraces with humor and joy.

For a deeper dive into Vishwaa Joshi’s creative universe and how she turns everyday fashion into wearable art, read the full feature in the May Edition.