The Golden Dream: Banarasi Silk’s Global Revival

Khinkhwab Essence and the Artistry of Ruchi Agarwal

In the ancient city of Varanasi, where tradition and artistry flow as steadily as the Ganges, Ruchi Agarwal is quietly leading a global revival of Banarasi silk. With her mother, Geeta Agarwal, Ruchi founded Khinkhwab—a brand born from nostalgia, heritage, and a desire to make Banarasi craftsmanship accessible worldwide. What began as a phone call from Singapore to her mother in Banaras soon blossomed into a movement, connecting women across continents to the magic of handwoven silk.

Khinkhwab’s ethos is rooted in authenticity and reverence for tradition. Each saree is a testament to patience and artistry, taking up to six months from sketch to loom. Ruchi works closely with master weavers, encouraging them to revive forgotten techniques while gently introducing modern touches—think pastel palettes, scalloped borders, and versatile silhouettes. The result? Sarees and separates that are both timeless and contemporary, perfect for the global woman who values heritage with a modern twist.

At the heart of Khinkhwab is a deep respect for the artisans. Weavers are treated as family, paid fairly, and celebrated for their craft. This human touch infuses every piece with meaning and dignity, making each garment not just a work of art, but an heirloom to be cherished and passed down.

As Banarasi silk enjoys a renaissance on the world stage, Khinkhwab leads with a commitment to slow fashion and sustainability. Each piece is crafted with intention, designed to last for generations and carry the stories of those who wear it. Ruchi’s dream is simple yet profound: for every Indian woman to own a Khinkhwab Banarasi saree, and for the world to recognize the beauty and legacy of this iconic textile.

For the full story on Khinkhwab’s journey, Ruchi Agarwal’s vision, and the artistry behind Banarasi silk’s global revival, read this May Edition.