Mohey Opens New EBO in Jayanagar, Bengaluru

Mohey, the renowned women’s ethnic wear brand, has expanded its presence with the launch of a new exclusive brand outlet (EBO) in the bustling Jayanagar neighbourhood of Bengaluru. Located at Fourth Block on 11th Main, the store is a celebration of elegance and tradition, offering a curated selection of bridal, festive, and everyday wear.

“Elegance meets Indian wear at the new Mohey store in Jayanagar,” the brand announced on Facebook, sharing a video that highlights the store’s vibrant atmosphere and stunning collection. The store features a wide range of sarees, lehengas, and kurta sets, alongside accessories like handbags, all crafted to add a touch of magic to every occasion. Mohey also unveiled its latest collection for the winter festive season at this location, offering shoppers a fresh take on wedding wear and festive celebrations.

As part of Vedant Fashions Limited, which also owns the men’s ethnic brand Manyavar, Mohey has built a solid reputation since its inception in 2015. With over 600 brick-and-mortar stores in India and around 15 global locations, including in the UK and US, Mohey continues to make a mark in the world of ethnic fashion. The new store in Jayanagar is another step in the brand’s journey to bring timeless Indian wear to modern women across the country and beyond.