6 Homegrown Festive Wear Labels To Know This Season

 

By Aditi Rana

Festive occasions are the perfect chance to dig out those heavily-embroidered lehengas and fancy saris hiding in the back of your closet. While we love going all out with maximalism, festive wear is changing. Now, it’s all about pieces that go from party-ready to everyday chic with ease.

 

Yam India

Yam India is all about rocking bold colours and prints with zero chill. Rooted in Indian heritage, they turn traditional weaving and embroidery into modern masterpieces using fabrics from all over the country. Their stunning saris and technicolour co-ord sets are perfect for any celebration—and stylish enough to make them a staple in your everyday wardrobe.

 

The Little Black Bow

In just a few years, The Little Black Bow has become a top pick for fashion insiders, with stars like Kiara Advani and Tara Sutaria rocking their looks. Their fresh take on classic Indian wear combines masterfully embroidered bralettes with draped skirts in luxe fabrics and jewel-toned bandhani pantsuits. It’s the perfect mix of effortless chic and elegant flair, making it a standout choice for any event, whether it’s a party or a wedding.

 

House of Urrmi

House of Urrmi is all about celebrating Indian weaves with their plush yet super-chill saris that you’ll want to keep forever. From zari tissue to molten silk, their handloom saris come in shiny metallics and radiant jewel tones that are perfect for any festive season (and beyond). These pieces might look deceptively simple, but they make a huge impact when styled with a minimal vibe—or go all out with stacked jewels for extra glam.

 

Label Earthen

Priti Shekhar’s designs have a total throwback vibe—think old-school elegance that lets you time-travel through your wardrobe. Grab one of her saris with a colour-blocked blouse for a Diwali look that’s totally inspired by A Suitable Boy.

 

Saundh

Luxe vibes with Indian inspiration—that’s what Saundh is all about. Their pieces, from palazzo sets and anarkalis to saris and lehengas, are super versatile. Think silk and suzani fabrics jazzed up with coins, organza jacquard dupattas, gota work, and ajrak prints.

 

Misri

Misri, a gem from New Delhi, brings traditional crafts into the now with a modern twist. Their ajrakh-printed and marodi embroidered kurta set recently caught Vidya Balan’s eye for e-promotions. With its clever mix of prints, innovative surface treatments, and fresh colour combos, this brand is sure to steal your heart.